Thomas Sowell of the GOP Latest Rebranding Effort

by Robert Maynard

Economist and author Thomas Sowell examines the latest attempt at re-branding by the national GOP:

Many ideas presented as “new” are just rehashes of old ideas that have been tried before — and have failed before. So it is no surprise that the recent “Growth and Opportunity Project” report to the Republican National Committee is a classic example of what previous generations called “me too” Republicanism.

“Me too” Republicans think that the key to winning elections is to do more of what the Democrats are doing. In effect, they say “me too” on issues such as immigration in hopes of gaining more new votes than they lose by betraying their existing supporters.

In the wake of last year’s presidential-election debacle for the Republicans, the explanation preferred by “moderate” Republicans has been that the GOP has been too narrowly ideological and needs to reach out to minorities, women, and young people rather than just to conservatives.

In the words of the “Growth and Opportunity Project,” the problem is that conservative Republican candidates have been “driving around in circles on an ideological cul-de-sac.”

But the report itself notes that the Republicans’ election problems have been at the national level, not at the state level, where a majority of the governors are Republicans. Are the Republican moderates suggesting that the reason Mitt Romney lost in 2012 is that he was driving around in a conservative cul-de-sac? Romney was as mushy a moderate as Senator John McCain was before him — and as many other Republican losers in presidential elections have been, going all the way back to the 1940s. The only Republican candidate who might fit the charge of being a complete conservative was Ronald Reagan, who won two landslide elections.

The report to the Republican National Committee is on firmer ground when it says that national Republican candidates have not articulated their case very well — that “we too often sound like bookkeepers.” Republican candidates “need to do a better job talking in normal, people-oriented terms.”

Absolutely. It doesn’t matter how good your case is if you don’t bother to articulate it so that voters understand you.

The heart of the report, however, is the argument that Republicans need to reach out to minorities, women, and young people. With Hispanics and blacks becoming a growing proportion of the American population — and with both groups voting overwhelmingly for Democrats — the Republicans are obviously in big trouble in future elections if they don’t do something.

But if they do what this report advocates, they could be in even bigger trouble. Here again, facts seem to mean nothing to those who wrote this report.

They propose going through such organizations as the NAACP to reach black voters, as if the NAACP owns blacks, in violation of the 13th Amendment. Not only is the NAACP virtually a wholly owned subsidiary of the Democratic party, but the kind of black voters that the Republicans have some hope of winning over are unlikely to be enthralled to the NAACP, and many of them may see through such race hustling. Or do all blacks look alike to those who wrote this report?

It is the same story with Hispanics and Asian-Americans. The Republicans are supposed to go through these groups’ “leaders” as well — mostly leaders tied to the Democratic party, ideologically or otherwise. You might think that a Republican party that talks about individualism would try to appeal to individuals.

I was talking with one of TNR’s readers, who happens to be a Tea Party activist as well, and she said that she felt insulted by these outreach plans.  She saw it as pandering to groups rather than making the case that the GOP principles are better suited to to all of these people as individuals when it comes to prosperity and thriving.  I likened political outreach to way that passionate religious people talk about reaching out to the unconverted.  You start with the passionate commitment that what you believe in is meaningful to everyone and then try and figure out how you can convince specific groups of people that your principles are best suited to helping them realize their dreams.  The flip side is to expose liberalism as an obstacle to realizing their dreams.  The document coming out of the RNC spoke very little of such things and almost seemed apologetic at times that some Republicans actually do hold passionate beliefs in the principles that the party is supposed to stand for.

One thought on “Thomas Sowell of the GOP Latest Rebranding Effort

  1. Conservatives are privileged to have Thomas Sowell on our side. Read everything he writes! Check his many books.

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